Someone once said that quality was the best business plan. That person was absolutely right. Nobody wants a beautiful product marred by a non-impressive packaging lacking in quality. It does no justice to you as a business owner/online seller, to the product and more importantly to the customer as well.
Here are five reasons why quality packaging can be much more crucial to your e-commerce business.
Why spend on quality packaging
To drive home the point, consider this: any product that you sell deserves a better packaging. The cost of the product might be either low or high value, but it doesn’t become a deciding factor when you think of packaging. A quality tamper proof courier bags, regardless of the product cost, is only going to make the customer happy.
First impressions matter
When a customer receives your product, it’s not the product itself which he/she is going to see. But it’s the packaging that his/her eyes will fall on. Even though there is a logical justification that the packaging is ‘separate’ from the product, the customer will always associate the packaging as an extension of the product itself. It’s the first contact with a product for a customer, but one which has a long lasting impression. Quality tamper proof courier bags will definitely make it better.
Gives customers a feel good factor
Good packaging doesn’t stop with mere customer satisfaction, but also gives them a feel good factor as well. Now this depends on various elements of packaging. The way a customer receives the product, the print, colour, content of the packaging. In short, it boils down to how presentable the packaging appears. These might not only give your customers a good feel about your product/service, but more probability of them coming back for your service as well.
Earn customer satisfaction
Everything boils down to this: customer satisfaction. Companies and business owners can bank on good tamper proof secure packaging to ensure that the customers are satisfied. The rule is simple here: product reaches customer untampered, customer is satisfied. Quality packaging might be that missing puzzle piece that makes customers not only satisfied, but also come back to your e-commerce site to buy more.
Great packaging means lesser product returns
This is self-explanatory. Or better with an example: sunglasses. They are fragile and have a propensity to get damaged in the absence of a meticulous packaging. A good, quality Bubble Courier bag might be the solution. It makes sure the product is intact and safe. You can be very sure that it reaches only a happy customer.
Simultaneously, the customer will have no reason to return the product. It only means one thing: more business to you.
‘Penny wise and pound foolish’. It’s better to spend a little extra on great packaging and to gain more orders rather than save and lose valuable businesses.