The crucial role of packaging in E-Commerce
Numerous e-commerce businesses are now investing to improve their packaging and labeling instead of just wrapping the product, and delivering it. The main aim of improved packaging and labeling is to ensure safe delivery of the product and effective promotion of the brand identity. Additionally, investing in packaging supplies and labeling provides an immense boost to the goodwill of the business.
Packaging is almost equal to branding
A good packaging helps in creating a good impression of your product on the customers such as Flipkart, Coco- Cola, Maggi etc. It also helps in creating a strong brand identity. High-quality printing, unique packaging material and a distinctive design that supports your brand’s approach and strategy will surely help you in engaging the users and differentiating your brand from the clutter.
Regular Packaging is Sufficient
Any goods wrapped in regular packaging will not be suitable for shipping. Pack your items in durable packaging before transit. Of the very few damages which occur during shipping, the majority are due to insufficient packaging. It’s important to ensure that your items are packed securely in order to minimize any damage which may occur during transit.
Packaging Adds to Cost
We often presume that packaging with bubble courier bags is expensive, that too when it comes to shipping your valuables. The basic intuition is charge will be higher more than the product kept inside. But that’s not true; bubble courier bags are inexpensive and add security to your valuables.
Labels are ok, Custom Printed Packaging isn’t required
We all know that by labeling a package with company name helps the customer to understand your brand. But labeling alone will not help you get the desired results. Customize your packaging and make it stand out with a professional appearance by adding your logo, company name, brand tagline, website, or any other information you feel is important.
Newspapers are enough for stuffing
So the idea behind wrapping delicate items in the paper is to protect from road vibration. But that’s the biggest danger to glass objects. Instead, keep your products in the corrugated box, cushion it with bubble wraps, and secure it from damage during transit. However, slow & steady vibrations that result from the truck rolling down the road are responsible for most glassware damage.
Only Costly Packaging Helps in Branding
With online purchasing becoming increasingly popular for consumers, higher expectations are placed on packaging to fulfill the actual role of protection and to offer reassurances to the customer. It’s not that customizing your packaging will be expensive. Customizing comes in affordable rates too as per the standard requirements of the client. Investing in customized packaging of a good quality wins customer loyalty.
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