Relying on Generic Packaging
The debate over generic versus the customized packaging for brands has been raging since the advent of brand names. Myths like generic food products being directly acquired from producers and are cheaper than branded counterparts may not be true. Purchasing a branded or generic item is solely individualistic and subjective. However, let’s understand the importance of packaging a product in the right perspective.
Packaging is the important element for preparing a product for easy transport, storage, and sale. Marketers have called it the “5th P”, along with price, product, place and promotion; packaging informs the customer about the brand and the product. The consumer connects to a product by looking at the appearance and information provided on the package. Packaging therefore plays a decisive role and assists to create consumer perception, appeal, and probably generate interest.
For example corrugated boxes or Tamper proof Courier courier bags are two of the vanilla products clients can use to provide the customized information to suit product and communication requirements like size, color, design etc.
Personalized Packaging Is Only for Big Brands
The famous “Share a Coke” campaign made fans of the product run to stores to find their names on the bottles. So, let’s take this opportunity to explore if personalization of packaging can only be executed by well-established brands. There is no denying the fact that bigger brands have the wherewithal to design and execute at a global level. However, personalization is being done for gifts, small items like coffee mugs etc. Our customized solutions have helped clients like NAC jewellers, Basics to develop bespoke packaging solutions.
Packaging Is Bad for The Environment
According to National Geographic plastic debris in the oceans are more than 1.6 million square kilometers. We all need to be responsible and sensitive to this alarming spread of non-recyclable material. All responsible organizations are making effort to reduce their contribution to pollution. For example, the majority of printed packaging is marked with symbol to signify if it can be recycled or not. We encourage you to check Qline.
Going Overboard with Packaging Decreases Damages
To ensure that the products reach the customers, the packaging team tend to add extra layers of protection around the product and maybe add extra layers of carton boxes!! It is always a good idea to check the latest packaging materials, designs and technology available. Here is a list of items you need to consider:
- -Mode of transport (surface, air, sea)
- -Weight and Type of product
- -Cost of packaging materials
- Aesthetics, ease of handling, and government regulations
Newspapers Are Enough for Cushioning
Newspapers are one of the most commonly used packaging materials. It is used to fill gaps and edges and often assumed that it can absorb impact and protect the product from damage. The reality is, newspapers can only protect the surface of products like mirrors, crockery sets, picture frames etc. To protect fragile items and provide real cushioning for shock absorption it is recommended to bubble wraps or bubble courier bags.